Revenue Acceleration Partners

PG STRATEGIES

We partner with B2B SaaS leadership teams at inflection points: stalled pipelines, underperforming teams, or complex deals that won't close. Our methodologies come from carrying quota, scaling teams, and closing Fortune 500 accounts.

Let's Talk
Core Services

Revenue Acceleration Programs

These aren't advisory engagements—they're hands-on fixes for what breaks in revenue organizations. Unclear processes, undertrained teams, deals stuck for preventable reasons.

Founding Sales Architecture

Pre-$1M ARR | Seed to Series A

Build repeatable sales motion when founders can't be in every deal. Based on launching sales from zero at early-stage companies and closing first enterprise accounts. We've built the bridge from founder-led to scalable before.

Strategic Deliverables:

  • ICP definition based on closed-won pattern analysis
  • Complete sales process design: prospecting, discovery, solution fit, proposal, negotiation, close, customer success handoff
  • Pain-point discovery methodology and qualification frameworks
  • Pitch framework built for conversion, not investor presentations
  • Objection handling protocols from real enterprise pushback
  • Sales training and onboarding program for first hires
  • Mentorship and coaching frameworks for ongoing development
  • Customer success integration for retention

Technical Implementation:

  • CRM infrastructure and pipeline management systems
  • Sales enablement platform setup and training materials
  • Sales playbook documentation (process, product, qualification)
  • Stage-specific qualification criteria and exit gates
  • Coaching templates and deal review processes
  • Performance tracking dashboards
Expected Outcomes:

Repeatable sales process independent of founders, faster ramp time for new hires, reduced sales cycle times, improved customer retention, scalable foundation for team growth.

Revenue Infrastructure

$1M-$10M ARR | Series A Growth

Build scalable revenue engine across demand generation, business development, and sales. Experience ranges from zero-revenue builds to companies scaling through major funding rounds. Understand what breaks at $1M, what's needed at $10M, and how to build for what's next.

Strategic Deliverables:

  • End-to-end revenue process design: lead generation, qualification, opportunity creation, close, customer handoff
  • Lead qualification and routing frameworks
  • Multi-channel outreach strategies (email, phone, LinkedIn, events)
  • Sales and marketing alignment (SLA, lead definitions, handoff processes)
  • Pipeline management and forecasting systems
  • Team development and coaching programs
  • Revenue operations infrastructure

Technical Implementation:

  • CRM configuration and automation workflows
  • Sales engagement platform setup and sequences
  • Data enrichment and lead scoring systems
  • Reporting dashboards and analytics
  • Integration across marketing, sales, and CS tools
Expected Outcomes:

Increased pipeline coverage, improved conversion rates, better forecast accuracy, reduced friction between teams, scalable revenue operations.

Enterprise Sales Excellence

Complex B2B Deals

Navigate enterprise complexity with frameworks used to close 6 and 7-figure ARR contracts through Security, Legal, IT, and Procurement. Audit end-to-end execution from prospecting through champion enablement and SLIP navigation. Identify where deals stall, establish stage-specific metrics, and build qualification criteria that expose bottlenecks and drive conversion.

Strategic Deliverables:

  • Complete enterprise sales process audit: prospecting, discovery, evaluation, negotiation, implementation
  • SLIP navigation playbook (Security, Legal, IT, Procurement)
  • Consultative selling methodology and pain-point discovery frameworks
  • Multi-stakeholder engagement strategy and champion enablement
  • Stage-specific metrics and qualification criteria
  • Technical and executive buyer engagement frameworks
  • Deal risk identification and mitigation strategies
  • Contract negotiation and procurement navigation

Technical Implementation:

  • Enterprise CRM configuration and opportunity tracking
  • Stakeholder mapping and relationship management tools
  • Business case templates and ROI modeling
  • Competitive positioning and battle cards
  • Deal review processes and coaching frameworks
Expected Outcomes:

Reduced sales cycles, improved win rates against competition, higher deal values, better forecast accuracy, stronger customer relationships, measurable revenue growth.

AI & Agentic AI Enablement

Productivity Acceleration

Implement AI agents that execute end-to-end workflows autonomously. Move beyond AI suggestions to systems that actually prospect, update CRM, draft follow-ups, and flag deal risks without human intervention. Practical deployment, measured impact.

Core Use Cases:

  • Autonomous Prospecting: AI researches prospects, personalizes outreach, sends emails, books meetings
  • Meeting Intelligence: AI joins calls, transcribes, updates CRM, drafts follow-ups automatically
  • CRM Hygiene: AI monitors data quality, enriches missing fields, flags stale opportunities
  • Deal Intelligence: AI audits pipeline, surfaces risks, recommends next actions, coaches reps

Implementation Approach:

  • Start with one high-ROI use case (typically meeting intelligence)
  • Pilot with small team, prove value in 2-4 weeks
  • Scale successful pilots, layer additional use cases monthly
  • Measure time saved, accuracy, revenue impact
Expected Outcomes:

10-15 hours saved per rep per week, improved pipeline quality, faster ramp time, higher quota attainment.

Vertical SaaS Strategy

EHS & Compliance | Manufacturing & Industrial

Build go-to-market strategy for vertical SaaS companies selling to manufacturers. Expertise spanning EHS software, supply chain compliance, and operational risk platforms. Know how to position complex, compliance-driven solutions to buyers who don't report to IT—operations leaders, plant managers, EHS directors, and compliance officers.

Strategic Deliverables:

  • Vertical market positioning and messaging frameworks
  • Buyer persona development: operations, EHS, compliance, engineering, sustainability teams
  • Value proposition design for technical vs. executive stakeholders
  • Industry-specific sales playbooks (automotive, aerospace, electronics, pharma, medical devices)
  • Regulatory landscape mapping and compliance-driven messaging
  • Competitive positioning in crowded vertical markets
  • Partner ecosystem strategy (consultants, integrators, industry associations)

Domain Expertise:

  • EHS Software: Safety, incident management, operational risk, audit, training, emergency response, industrial ergonomics
  • Environmental Compliance: Air emissions, waste management, permits, water management, legal registers
  • Supply Chain Compliance: REACH, RoHS, PFAS, SCIP, TSCA, Proposition 65, conflict minerals, supplier transparency
  • Operational Risk: Risk assessment, bowtie analysis, HAZOP/LOPA, management of change, control of work
  • ESG & Sustainability: GHG management, Scope 1-3 reporting, energy tracking, materiality assessment
Expected Outcomes:

Clear market differentiation, improved messaging resonance with technical buyers, shorter evaluation cycles, higher win rates, foundation for scalable vertical expansion.

Fractional Sales Leadership

3-6 Month Embedded Engagements

Embed with your team to build, coach, and scale sales operations. Hands-on leadership for 3-6 month engagements—manage reps, build processes, create coaching frameworks. Proven success scaling teams from zero to $1M+ and developing high-performing BDR/SDR organizations.

Engagement Structure:

  • Day 1: BDR/SDR coaching—qualification, activity, pipeline generation
  • Day 2: AE development—deal strategy, opportunity reviews, closing
  • Day 3: Leadership—pipeline reviews, forecasting, hiring, cross-functional alignment

What We Deliver:

  • BDR/SDR Development: Qualification frameworks, activity coaching, pipeline optimization
  • AE Coaching: Deal strategy, opportunity reviews, objection handling, closing techniques
  • Process & Playbooks: Complete documentation, coaching frameworks, performance systems
  • Leadership Support: Pipeline reviews, forecasting, hiring support, team culture
  • Cross-Functional Work: Marketing alignment, customer success transitions, product feedback
  • Transition Planning: Knowledge transfer, sustainability planning, ongoing management support

Engagement Details:

  • Typical engagements: 3-6 months full-time (3 days embedded with team, 2 days strategy and planning)
  • Work directly with reps and leadership (not remote advisory)
  • Includes: one-on-one coaching, team workshops, process building, complete documentation
  • Flexible location: in-person or remote based on team needs
  • Exit strategy designed for seamless handoff to permanent leadership or self-sustaining team operation
Expected Outcomes:

Improved performance across BDR and AE teams, faster ramp, stronger pipeline quality, documented processes, sustainable infrastructure.

Why PG Strategies

I've lived what you're facing. The grind of late nights reworking presentations until the value clicks. Building systems from nothing because the playbook didn't exist yet. Guiding people through their first complex deal when you're figuring it out together. Every methodology here came from necessity—from needing to hit quota, needing to scale a team, needing to close. It's what actually worked.

Proven Sales Execution

$5M+ ARR closed won. Built sales team from 0 to $1M+ ARR in less than 2 quarters. Founding AE at sub-$1M startup through to Series A. We've hit the numbers, managed the pressure, and delivered results—not just advised on them.

Technical Credibility

Boots-on-the-ground experience executing deployments across Fortune 500 manufacturing environments. Led complex implementations, trained operations teams, and navigated technical stakeholders. Understand the gap between 'contract signed' and 'delivering ROI'—credibility comes from delivering results, not credentials.

Category Expertise

Trained under category pioneers who built the supply chain compliance and EHS software space. Learned enterprise go-to-market from teams that defined their categories. Understand what it takes to establish new markets and navigate enterprise adoption at scale.

Enterprise Execution

Closed Fortune 500 accounts navigating Security, Legal, IT, and Procurement (SLIP). Deep experience with complex buying committees, multi-stakeholder alignment, and 12+ month sales cycles. Understand where enterprise deals break down and how to drive them to close.

Quantifiable Results

Every engagement includes 90-day milestones and measurable outcomes. We track what matters: pipeline generation, conversion rates, deal velocity, and team performance. Results over activity. No vanity metrics.

Operator-Led Design

Built and rebuilt sales systems from both sides—as rep and leader. Know what frustrates teams, where deals get stuck, and what creates repeatable performance. Design systems that outlast consultants—processes that work after we leave.

Methodology

Our Engagement Framework

Every engagement follows our proven four-phase methodology. We embed with your team, build alongside you, and ensure knowledge transfer for sustainable results.

01

Discovery & Assessment

Deep analysis of market positioning, sales process, team capabilities, and performance data. Identify highest-impact opportunities and build custom engagement plan.

02

Framework Design

Develop custom playbooks, processes, and enablement materials. Built for your ICP, deal complexity, and organizational maturity. No cookie-cutter templates.

03

Implementation & Training

Hands-on deployment with your team. Train, coach, and iterate based on real performance data. We're operators, not theorists—we embed until it works.

04

Optimization & Transition

Measure results, refine based on outcomes, document everything. Ensure your team can execute independently. Smooth transition with ongoing advisory support available.

$5M+ ARR
Lifetime ARR across enterprise & mid-market
SEED→B
From founding sales through Series B scale

"One of the strongest sales professionals I have encountered in my career. Expertise in sales processes and solution selling stood out as unparalleled."

Chief Marketing Officer
B2B SaaS Company

"Innate ability to uncover the pain points of prospective clients and tailor solutions that address their unique needs. A natural coach and mentor."

Chief Marketing Officer
B2B SaaS Company

"Strong drive to take deals to closure, exceptional organizational abilities, and meticulous planning. Consistently delivers exceptional results."

Chief Revenue Officer
B2B SaaS Company

"Takes a consultative approach to sales with a strong understanding of customer challenges. Critical role in developing and refining the sales process."

Account Executive
IoT Startup

"Ability to build and maintain strong relationships with prospective clients. Deep product knowledge and exceptional sales skills."

Senior Account Executive
SaaS Company

Partner With Us

We work with a select number of clients to ensure exceptional delivery. Schedule a consultation to discuss your revenue acceleration challenges and explore engagement models.

hello@pgstrategies.ca

Let's Talk